Supporting local businesses is important, but products from some of these brands don't come cheap. An X user recently went viral when he wrote about some of the tell-tale signs that a brand has ...

Buoyed by its local brands value proposition that resonated well with customers, Ahold Delhaize reported a strong increase in Q3 sales and earnings. "Empowering customer choice by providing great ...

In recent years, local brands have contributed over 40% to the FMCG market. We are leading in many categories such as hygiene, sugar substitutes, and baby care, and are highly competitive in others.

Why do consumers increasingly expect brands to connect with them on a deeper, cultural level? And how can marketers embrace the power of local storytelling in global content production strategies?