Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

With sales lagging in later model years, Toyota discontinued the Land Cruiser in 2021 and went to the drawing board. It ...

Toyota unveiled the Land Cruiser ROX and 4Runner TRD Surf concepts at SEMA 2024, showcasing impressive off-road innovations.

Toyota's Land Cruiser 250 was released a year ago and was already enjoyable, daring, and off-road competent. And now, the new one-off ROX Concept seeks to build on the long history of the Land ...

This sort of roofless, open-air design is nothing new in the off-road world — just look at Jeep's decades of soft top Wranglers – but the mission for the Land Cruiser ROX build was to maintain ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

a two-door open-top take on the off-road SUV inspired by the first-generation 4Runner from the 1980s. Now Toyota is continuing the theme with the Land Cruiser ROX concept, which will also make its ...

Toyota’s new Land Cruiser may be even more versatile than we initially ... Those changes alone make the concept a beauty, but it’s also been equipped with plenty of off-road gear. Atop the windshield, ...

The Toyota Land Cruiser ROX concept is an open-top version of Toyota's hybrid off-road SUV built for the SEMA show. The ROX concept features butch fender flares, and it rides four inches higher ...