Given LVMH’s status as an industry bellwether, its drop in sales is notable But are China’s ongoing economic headwinds to blame or shifting consumer habits?

French luxury giant LVMH reported a 3% fall in third-quarter sales on Tuesday, undershooting estimates in its first decline in quarterly sales since the pandemic as demand in China and Japan weakened,

The world’s largest luxury group saw its shares tumble as much as 7.5% Wednesday morning to a two-year low before ticking back up by the afternoon.