Chocolate lovers might begin seeing a new seal on their favorite packaged goods brands: Certified LGBT Business Enterprise®. Five North Chocolate, which already features the Fair Trade Certified ...
The LGBT rights movement has made unprecedented ground in recent years. Using data from 1,400 brands, research firm YouGov BrandIndex analyzed which companies are best-perceived by LGBT Americans.
“How do you authentically connect with LGBT consumers?” Gary Osifchin, Mondelez International’s global vp/brand equity, asked delegates at the Association of National Advertisers’ (ANA) 2018 ...
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