The content frame is a graphic hallmark of the “On to Something” brand execution. With the frame we highlight and focus viewers’ attention on the moment of discovery and understanding. The graphic is ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...

Graphic elements support the messaging and help bring the brand to life. These elements are recognizable textures, treatments and graphics that accent the typography, color and photography. This brand ...

Graphic elements are available to enhance designs. There are several options, including the double S element and rivers graphics that are derived from the University logo, as well as a dot swarm that ...

All graphic elements should be used in strict accordance with these guidelines, to help establish consistency and to make UB communications instantly recognizable. Our brand has a number of graphic ...