Marketing Dive15h
JCPenney hires agency Mischief, seeking bigger creative swings
Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department ...
My family tried the awkward holiday photo shoot at JCPenney and loved it. The trend captured a new generation — see what it was like.
The awkward holiday photo trend renewed JCPenney Portrait Studios and attracted new Gen Z customers, enhancing JCPenney's ...
Business Insider India11y
Architect Of JCPenney Logo Redesign Says His Work Isn't Why The Company Keeps Failing [THE BRIEF]
In an op-ed at Ad Age, BrandAdvisors founder Charles Rashall said that the reason JCPenney's rebranding ... changes to go with the logo or clearly communicate its brand story.
Business Insider India2y
This Is Joe Fresh, The Brand That May Be JCPenney's Final Lifeline
With the new JCPenney deal, the company has scaled back the number of standalone shops Mimran had originally anticipated in the U.S. The company's price point is a rival to mass brands like H&M ...