First, it became clear that the majority of the cast, and especially Lively, were distancing themselves from director Justin

Blake Lively and Justin Baldoni’s reported rift made headlines months before the It Ends With Us costars filed lawsuits. While Lively and Baldoni promoted the film in August 2024, rumors began swirling of an alleged feud between the pair.

It Ends With Us' director Justin Baldoni sues New York Times for libel over Blake Lively story - The director of the film “It Ends With Us” has sued The New York Times for libel over its story saying