Thumb-stopping: A descriptor for online content, made especially for mobile devices, that captures someone’s attention enough to stop him or her from scrolling.Pinterest, Shutterstock and ...

Mondelēz’s promise to “stop marketing and start humaning” is a new entry into the all-time marketing bullshit top 10, an exclusive list only the most delusional and earnest can hope to make.

It’s hard to know. “Humaning” is not a word meant to be used by real people in real conversations. It’s just the latest of many ungainly terms from the world of marketing, where language ...

Opinion ‘Humaning’ and other nonsense: why we put up with corporate twaddle. Office jargon will always be unstoppable because, as I have written before, it makes us feel more secure, more of ...

At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Mondelēz’s reinvention of marketing to what a potential vaccine could mean for ...

With humaning, we will feed the hunger for human connection in everything we do . . .” Yes reader, even by the standards of the genre, this one takes the biscuit.