Launch Of The St-Germain Hugo “Spritz Counter” at Bergdorf Goodman on July 16, 2024 in New York City. (Photo by Bryan Bedder/Getty Images for St-Germain Elderflower Liqueur) The makers behind ...

The Hugo originated in Northern Italy in the early 2000s, after being invented by a bartender called Roland Gruber, who set out to create an alternative to the classic Aperol Spritz.

Gruet Le Spritz Fleuriste wine cocktail. The elderflower-based hugo spritz is having quite the moment. Although the hugo has Italian roots, this bottled version comes from New Mexico sparkling ...