As a senior professional, your executive summary should capture attention instantly, ideally within a few brief, powerful sentences. This section is not the place to recount your entire career ...

That’s why it’s beneficial to write an executive summary of your marketing plan. This article breaks down what the summary should look like paragraph by paragraph and features best practices from ...

An executive summary is a brief overview of a report designed to give readers a quick preview of its contents. Its purpose is to consolidate the principal points of a document in one place. After ...

I write about the franchising, restaurant and food services industry. An executive summary is a short but powerful document that can help you to get your point across quickly and effectively.

So the executive summary, or statement of purpose, should succinctly encapsulate your reason for writing the business plan. It needs to tell the reader what you want and why, right up front.