Google Analytics provides valuable information about what happens on your site after an ad click. Learn about the metrics you ...

Before diving in, ensure that: Connecting GA4 to Google Ads is straightforward. This connection gives you two powerful options in Google Ads: This is where the fun begins. Dig deeper: How to ...

Although this is a small step and easy to do, failing to connect your Google Ads account with your GA4 property can cause inconsistency in incoming source data, even with autotagging turned on in ...

with Search and in-feed ads coming soon. Advertisers can implement this by setting up data collection and linking their GA4 account. Google has announced an update to its Analytics platform ...