Tyler, The Creator’s new Golf le Fleur line is a travel fantasy extravaganza The polymath artist designed a show on a mountaintop to reveal his luxe new brand.

The brand’s website remains a key pillar ... and the jumping-off point is Selfridges,” said Christopher West, Golf le Fleur’s managing director. “We have a customized shop, and Selfridges ...

which is called le Fleur for Parachute, officially launched on Wednesday (June 12) on GolfleFleur.com and Parachute’s website. Everything in the collection was “made for the dreamers ...