because they are Goldfish, just with a “more adult” name. The iconic Cheddar cracker that smiles back at you will be officially renamed “Chilean Sea Bass.” Michael Khachadoorian / Goldfish ...

It worked for the Patagonia Toothfish, so why can't it work for the Pepperidge Farm Goldfish? That's right, for this week and this week only, Pepperidge Farms has changed the name of their iconic ...

Goldfish has been capitalizing on its well-known name with more adult-appeasing varieties, including a potato chip version ...

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...

NEW YORK — Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking ...