But I never expected it to blow up like this," Layug shared in an interview with The Manila Times on the sidelines of her brand's event, 'Behind the Beauty.' GRWM is one of today's most popular ...

Cosmetics wanted to capture that feeling in one playlist, so they commissioned 12 breakout-ready artists to create songs for ...

Big and small brands are shifting to DTC engagement with consumers and influencers to augment retail—and build new categories of revenue. And with the immense draw of #GRWM (Get Ready With Me ...

OAKLAND, Calif., October 15, 2024--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is proud to announce the full ...

Days after unveiling his #10 jersey for Michigan, Justin Pippen appeared to showcase a new NIL collaboration with streaming technology company Roku.

The influencer happily obliged, and in one of her most recent YouTube videos, GRWM For A Wedding In Cannes ... one of which was the brand new Kylie Skin Tint Blurring Elixir Foundation, £26 ...