The iPhone business, which accounts for around half of Apple’s overall revenue, is in a sales slump following years of mostly incremental upgrades to its devices.

After claiming the foldable iPhone is coming in 2026, a display insider says that Apple has chosen the Fold design over the Flip.

Jeff Pu, an analyst at Haitong International Securities, attributed Apple’s delay in entering the foldable market to its high design standards. Competitors like Samsung and HUAWEI have struggled, with foldable phones making up only 1.5% of the global smartphone market this year, according to TrendForce.

Apple is reportedly gearing up for a new iPhone model, the iPhone 17 Air, expected in 2025, featuring a slimmer design and reduced features. The company is also venturing into foldable devices, targeted for a 2026 release,

The Wall Street Journal reports that Apple is working on two foldable devices aimed at different markets. One is a foldable iPhone which will deliver a larger screen experience while maintaining the portability of a smartphone.

Apple's first foldable iPhone might not look the way many had expected. (Hint: there won't be a clamshell design.)

Apple appears to be advancing into the foldable device market with plans for a foldable iPhone and a giant foldable iPad, according to multiple reports. Known for its deliberate approach to new technologies,

Apple Inc. is reportedly developing a giant foldable iPad that could come to market around 2028, according to the latest reports of the iPhone maker exploring foldable devices as the technology matures in Android products.

Apple (NASDAQ:AAPL) is working on a foldable iPad, Bloomberg reported Sunday. According to the report, the tech giant has been working on the new version for the past couple of years and is targeting a release for around 2028.