NBA stars have partnered with shoe companies to create signature shoes for years. Here are the 10 NBA players with the most ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...

Luka Doncic wore the new Jordan Luka 4s ahead of the highly anticipated game against the Dallas Mavericks on Tuesday.

The Canadian guard is leading the NBA's MVP ladder, has his team sitting with the best record in the league and introduced his first signature shoe with Converse —the Shai 001— on Friday ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander. The two-time All-NBA First ...

He spent the time since then innovating and sketching — first his logo, and now his very own shoe. "I've been sketching ... but can he be the face of the NBA his way? How Jalen Williams ...