Two iconic brands, Fender and Hello Kitty®, unveiled a limited-edition global collection to celebrate Hello Kitty's 50th ...

Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...

Tom Cochrane sang Life is a Highway, but Fender’s new acoustic guitars are designed to be taken on the road. The new Highway Series are acoustic guitars with the gigging musician in mind.

Today, Fender has announced a collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty, to ...

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm has badged “the most advanced guitar series in the brand’s history”.

Fender have announced a series of Hello Kitty guitars to celebrate the 50th anniversary of the iconic character. The brand is known for “empowering self-expression and embracing individuality ...