But what about events? Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales, an infographic released by NCC Home Learning points out. For ...

An infographic by ZipSprout, a marketing agency that specializes in local marketing, explores how brands can sponsor all sorts of events, such as sports competitions, festivals, and charitable causes.

In a previous BJSM blog posted in April this year Nitin K Sethi posed the question, ‘Amid the COVID-19 pandemic should combat sports events be held ‘behind closed doors’?1 The article’s conclusion was ...