Elf does it again,” a third shopper wrote. Well, we don’t need any further convincing! For a dewy fresh face, the e.l.f. Halo Glow Liquid Filter is an absolute must-have for your beauty regimen.

E.l.f. has launched eight shades of its new Halo Glow Liquid Filter for the ultimate glowy complexion. Here’s why it’s being compared to It Cosmetics and Charlotte Tilbury. I first spotted E.l ...

The viral E.l.f. Halo Glow Liquid Filter did just that, as it's not quite a foundation, nor a liquid highlighter, but a ...