As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

In this article, I’ll explore the complexities of digital marketing ethics and offer actionable insights for maintaining ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Coordinating managed care strategy with marketing and medical affairs planning ... while also addressing a medical deficiency, is an effective way to introduce a new product to the market.

That's why a content marketing strategy is so important: It makes future customers aware of your business and more likely to purchase from you. Sales aren't the only way to measure effective content ...

Today, any pharma marketing strategy has to take into account ... the patient journey has the potential to identify new and more effective approaches at every stage of the pharma marketing ...

Finding this balance between efficiency and empathy, automation and personalization, is crucial to developing successful marketing strategies in this GenAI era. Marketers can start by implementing ...