Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

To realize this strategic focus, companies must elevate the sophistication of their human capital metrics to capture their true economic contribution to enterprise value. Moving beyond basic HR ...

Here is how Savers Value performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts: Shares of Savers Value have returned +8.1% over ...

--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports ... the 2024 regular season to evaluate the media value and viability that brands earned.