It’s an iconic gesture in the university’s hometown. But the devil mascot, in a “Bull City” headband, looks out at passing cars and offers a new take on Durham’s favorite hand gesture.

“I care about the city, love the city, and just don’t want another thing taken away. Durham’s former mayor, Elaine O’Neal, makes the Bull City hand sign in 2022.

The hand gesture and the words connect Duke to its home in Durham. "As Duke University and Duke Athletics continue to collaborate with the city of Durham, we thought no better time than now, right ...

The iconic Blue Devil, who is famously known for wearing headbands with different words on them, is wearing one that says "Bull City" in the new logo. It is a reference to Durham, North Carolina's ...

From musical performances to Bull City hand gestures, Durham Mayor Leonardo Williams sought to remind residents Tuesday night of his love for and commitment to improving the city. In his nearly 40 ...

Here's how to hail a Bull Ride in downtown Durham, ... standing by the roadside and throwing up the iconic “Bull City” hand gesture could land you a ... a 30-minute tour of the city ...

Durham Mayor Elaine O’Neal makes the Bull City hand sign at the conclusion of a Day of Remembrance for Gun-Related Homicide Victims ceremony in Durham Friday, Dec. 30, 2022.

Durham’s former mayor, Elaine O’Neal, makes the Bull City hand sign in 2022. Durham night celebrates ‘amazing things behind the scenes’ Duke’s embrace of the Bull City hand gesture goes ...