Direct-to-consumer drug ads are prohibited in almost all countries besides the US. By leading doctors to prescribe unnecessary and more expensive treatments at the request of their patients, they ...

Once again, Eli Lilly is using Hollywood’s biggest night as a platform to speak out on a hot-button issue in pharma. | Once ...

Suddenly they were free to make health claims on TV while disclosing only the “most important” health risks of a drug. Pharmaceutical advertising now makes up a major portion of the hundreds ...

Not too many months ago, a person who entered “multiple sclerosis medication” into Google would find, at or near the top of the list of retrieved links, the following one, paid for by the drug ...

If you've ever had doubts about the power of advertising, take a look at a recent study appearing ... 27% of them walked out with a prescription for the drug, compared to just 3% of patients who ...

It's the most unexpected partnership, knowing the history of sports in Kentucky, but the “Better Without It” campaign is ...