One penned: "Warmest birthday wishes Princess Estelle," while a second remarked: "Very beautiful portrait! Happy Birthday," and a third chimed in: "13… wow times flies! Happy birthday Princess ...

Really, Wish feels like two types of Disney films slammed into one. On the one hand, we have a somewhat familiar princess story ... heart-shaped face that screams merchandising opportunity.

Rita Huls, 10, got to tour the costuming department at Walt Disney World and design a gown called "Rita’s Rose Diamond Dress." See her creation here.