Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she ...

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( AI ). Mark Zuckerberg, boss of Meta, has promised that brands will soon be ...

Remember 23andMe? The company that gave customers saliva-based DNA testing kits to learn about their ancestry?

Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 billion this year in the U.S., driven by rapid adoption of the technology and more ...

Demand for car data is growing due to the rise of electric and software-based vehicles, direct-to-consumer retail models and supply-chain disruptions related to tariffs, S&P Global said.