Two advertisers are combining into a $30 billion behemoth to harness the data, tech and AI expertise now dominating Madison ...

The CFPB is meant to act in the best interest of the American consumer, but powerful corporate opposition and the ire of Elon ...

data on its millions of users. The digital payments company plans to build an ad sales business around the reams of data it ...

Nielsen has removed some of Paramount Global's data for advertising measurement in a new product update. The move comes as ...

As an example, Customer Insights data might show that a business has far better success in converting new customers at a physical touchpoint, but that most returning customers prefer to buy online.