Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she ...

But with its core third-party data sales business on the ebb, Oracle Advertising became a risk without much reward. Oracle spent $28 billion on its acquisition of health care tech company Cerner in ...

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. “Ad tech is ...

Ad-Supported Businesses ... Key Challenges of Data-Driven Business Model Transformation. Today, getting hold of data is rarely the problem. As we’ve covered, it’s everywhere, ...

PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers. Payments company hires Uber’s former head of advertising to run a new ad division. By . Patrick Coffee. Share.

In reality, business can be unstable, and as a business owner, you should always be ready to pivot. However, data becomes your compass and lifeline during testing moments, saving you from the ...

Meta to restrict data in Business Tools, impacting ad targeting. Published: September 10, 2024 at 1:37 pm. Read Time: 2 minutes. Share. Written by Anu Adegbola. Table of Contents Table of Contents.

Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.

Last year, Meta suggested that around 10% of its global ad revenue is generated in the EU.. Another Schrems vs. Facebook success. The CJEU ruling follows a referral from a court in Austria where ...