Teajai Kimsey is a seasoned marketing professional with over two decades of experience driving digital strategy and ... opinions or evaluations. Customer relationship management (CRM) software ...

I see it play out all the time in my line of work, where winning new business comes down to the little things—leveraging the right contacts at the right time. For example, this might mean making a ...

By understanding the person behind the email, brands can improve their customer relationships and overall lifecycle ...

From hosting virtual conferences to repurposing exhibition stands as cow shelters, brands can find ways to make their events more sustainable. Continue Reading ...

Customer Relationship Management (CRM) helps organizations deliver exceptional customer service and support. Good CRM tools and strategies enable call centers, contact centers, and customer support ...

First, assess the current state of the relationship ... maintain regular top-management engagement and adapt their go-to-market strategies based on customer segments, creating a partnership ...

It’s about changing brand methods, implementing new strategies ... Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer throughout their relationship.

Learn how Customer Relationship Management practices can help with your specific needs. Select one of the industries below to explore related in-depth features, news, expert commentary, case studies, ...