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But what we don't tend to think about is that getting people to come to a movie, with trailers and posters, is often just as expensive. A studio might spend as much as it cost to actually make a ...

Fans think the studio used generative AI software to create a poster for the movie, but Marvel is denying it. My first reaction to seeing the poster below was to think it was created with genAI ...

Phillips Despite speculation on social media, Marvel did not use AI to create a new poster for The Fantastic ... Joseph Quinn and Ebon Moss-Bachrach. The movie will hit theaters in July.