Ice Breakers is one of those products that never gets old and never stops being cool. Coupled with all of Hershey's other big innovations this year, it feels like it's Hershey's world and we're ...

The candy aisle is getting a major two-for-one upgrade. On Wednesday, Ice Breakers announced the latest in gum innovation: Ice Breakers Flavor Shifters, which it calls a "multi-dimensional twist ...

HERSHEY, PA. — Ice Breakers, a brand of The Hershey Co., is introducing a new way to enjoy gum with the launch of Ice Breakers Flavor Shifters. The gum will transition from one flavor to another ...

As the Ice Breakers team noted, Flavor Shifters "marks an exciting new addition to the Ice Breakersbrand," and really, it couldn't come at a better time for gum in general.