Create a few different company logo ideas or ask your logo designer to do so. This way, you can compare them and choose the one you think best represents your business.

Below, 12 members of Forbes Communications Council share their tips for creating a company name and logo that best suits your brand. Follow their advice if you’re looking for inspiration for ...

2. Don’t Let Critics Change Your Mind. No matter what name or logo you choose, someone will think it’s terrible. Don’t let that stop you from moving forward.

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

General Electric Co. has unveiled the names and logos of the three separate businesses the company plans to create by 2024. The new GE (NYSE: GE) businesses will focus on health care, energy and ...