Football shirts, boots & kits are trending for 2025, here's why retro sportswear is having a moment plus expert insights and street style inspiration.

“You are transitioning from aficionado collectors into more mainstream fashion, general awareness of football and people, even if they’re not an expert in it, just want an old shirt now.” In terms of ...

The first week of July 2025 saw an ABSURD number of shirt launches, mainly in European football.Milan, Barcelona, Ajax, ...

However, after signing deals with several companies, including Korean textile firm Dae Ha, and around £3,000 in internal investment, OJ’s Football Shirts now has more than 100,000 followers on ...

From musicians and club nights to cult bakeries, just about every brand you know created its own football shirt this year. Maddy Mussen investigates how it became the go-to for all merch.

The most-wanted shirts result when kit design and game success align. “The collectors’ holy grail is Holland ’88,” says Jones of the geometric-patterned, almost luminescent orange shirt.