King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...
The Wi-Fi-enabled vending machines are being tested by Coca-Cola and British Telecom in two communities in ... Both companies hope to extend the project and install Wi-Fi coolers in various parts of ...
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