Coca-Cola’s overall brand promise works across all these occasions, which makes a “branded house” strategy a strong option to drive trial and repeat consumption for the four sub-brands. 3.

Overall, the new Freestyle ... And while it’s true that no one was referring to messages as “DMs” in the ‘90s and Vlogging ... Coca-Cola has created six new flavors inspired by the ...

Coca-Cola launches new Big Game ad entitled "It's Beautiful," featuring inspiring moments of optimism and an overall message of inclusion. Its message: America is beautiful, and Coke is for ...

While the S&P 500 rose 0.4% that day, Coca-Cola's shares dropped 1.6%, from $56.17 at the beginning of the conference to $55.22 by the end of the conference, resulting in an overall loss of $4 ...

“Coca-Cola provides simple moments of pleasure throughout the day. Through this study we wanted to understand what else our consumers reach for in their quest for happiness.” adds Bondolowski. “We ...

Coca-Cola's Commitment to Advertising . Coca-Cola makes large annual commitments to ad spends. Its dedication to advertising was fairly consistent between 2017 and 2021, spending about $4 billion ...

When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a ...

Overall, the internal documents paint a picture of an industry fighting a coordinated war against public health policy on on many fronts: coordinating messages, influencing reporters, debunking ...