The Duchess of Sussex announced that she was rebranding her American Riviera Orchard brand as “As Ever” on Feb. 18.

Li Jun, dean of Shanghai International College of Fashion and Innovation at Donghua University, said China has long been a ...

Chinese observers believe the tariff will cause short-term pain, but the impact will be generally manageable. With re-exports ...

Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives.

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Meghan Markle has been barred from selling clothing under her new As Ever brand due to its similarity with other clothing companies.

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name.