Well, actually, Chateau Picard has already been real for quite a while. But ahead of Star Trek: Picard, you’ll now be able to enjoy an episode or six alongside a bottle of Jean-Luc’s finest.

The Picard-inspired wine is packed with attention to detail; the bottle features Picard's family vineyard label, which can be seen in the first teaser for "Star Trek: Picard," which is expected to ...

Easter eggs featuring bottles of wine made by Château Picard exist in a few cool places in Star Trek canon. In Star Trek: Discovery, Captain Georgioiu (Michelle Yeoh) has a bottle of Château ...

The label is that of the Picard family's vineyard, which will be seen in the new series "Star Trek: Picard" series arriving in 2020. (You can see it in the trailer released recently at Comic-Con ).

Ever since 1924, Château Mouton Rothschild, one of the world’s greatest wines, has been putting art on its labels, helping its young 22-year-old owner at the time, Baron Philippe de Rothschild ...

Jean-Luc Picard's family vineyard in La Barre, France is set to be prominently featured in the upcoming Star Trek: Picard CBS All Access series, which is slated to arrive in early 2020 ...

Star Trek fans can soon enjoy wine from Chateau Picard, one of the first products released as part [...] Venom 3 Trailer Spider-Man 4 Director Found James Earl Jones Dies at 93 Josh Brolin ...

A glittering array of artists—including Jean Cocteau, Georges Braque, Salvador Dalí, Henry Moore and Joan Miró—have designed labels for the wine-maker ...

Drink the wine now and save the bottle if you're keen on collectibles. Next up: a 2016 Bordeaux blend from Chateau Picard (although the label claims it's a 2386 vintage).

As such, the brand "teamed with the actual Chateau Picard vineyard to introduce the Star Trek Chateau Picard wine." Unlike a lot of branded wine, the coincidence makes for a pretty cool backstory.

A 750 milliliter bottle of Chateau Picard Bordeaux retails for a robust $60 (roughly £49, AU$87). The United Federation of Planets wine is a 2017 old vine zinfandel from Sonoma County, California.

The Arizona wine industry is still pretty modest, despite its own Wine Growers Association. Chateau Tumbleweed has gained some attention as a startup run by Gen Xers, and the labels have caught ...