“Having a customer-success-specific CRM … allows us to see not only ... Perhaps your product or service's life cycle is longer than expected, leading to customers not renewing or repurchasing ...

and the need to support and personalize every customer interaction are forcing business and technology leaders to think about the customer relationship management (CRM) life cycle beyond legacy CRM ...

Four new technologies are on the Hype Cycle for CRM, reflecting enterprises’ need for greater integration of diverse systems and the demand for more predictive and prescriptive analytics-based ...