Fashion buying and merchandising are essential aspects of the fashion industry that involve understanding consumer needs, trends, and forecasting future demand for your specific market. The fashion ...

Students can earn fashion merchandising degrees at the associate, bachelor’s and master’s levels. Fashion trends don’t just appear out of thin air, and clothes don’t sell themselves.

New research my team and I conducted quantifies just how crucial marketing is in B2B buying, revealing that marketers own the first 70% of the buying journey. Which means it's Marketing, not Sales, ...

Marketing strategies, like advertising products as “limited time offers,” can increase the tendency to impulse buy. How Advertising and Marketing Work Two vast, interrelated industries—adver ...

I'm now in charge of orchestrating a transition from individual lead-driven marketing to buying-group marketing, and I've given myself and my team three months to do it. First and foremost, marketers ...