Fashion buying and merchandising are essential aspects of the fashion industry that involve understanding consumer needs, trends, and forecasting future demand for your specific market. The fashion ...

Alex Cochrane Architects has designed open-plan workspaces and communal seating for Selfridges' buying and merchandising team. Selfridges' refurbished and revitalised buying and merchandising ...

Career paths for graduates are diverse, ranging from fashion buying and marketing to sustainability and product development. Opportunities abound in cities like Philadelphia, New York City, Los ...

Students can earn fashion merchandising degrees at the associate, bachelor’s and master’s levels. Fashion trends don’t just appear out of thin air, and clothes don’t sell themselves.

Lal, R., J. D. Little, and J. M. Villas-Boas. "Forward Buying, Merchandising and Manufacturer Trade Deals: A Model." Marketing Science (winter 1996).

New research my team and I conducted quantifies just how crucial marketing is in B2B buying, revealing that marketers own the first 70% of the buying journey. Which means it's Marketing, not Sales, ...

Marketing strategies, like advertising products as “limited time offers,” can increase the tendency to impulse buy. How Advertising and Marketing Work Two vast, interrelated industries—adver ...

I'm now in charge of orchestrating a transition from individual lead-driven marketing to buying-group marketing, and I've given myself and my team three months to do it. First and foremost, marketers ...

and sell. This is where content marketing becomes your friend and helps convert users by becoming a merchandising tool in the hands of a smart marketer. Take a look at this tile laying article ...

The specialist focus of the programme in the second year considers buying and merchandising roles within fashion retailers with a particular emphasis on understanding the technical nature of the ...