Catch Sushanth Pai, the CFO of Matrimony, on ET Now as he discusses the wedding industry. Discover which sector dominates the business. Gain valuable insights into the wedding industry from Matrimony.

Hawaii aquarium store manager Matthew Hiller knows how sharply the sentiment has shifted. When he first started selling anti-Musk bumper stickers on his Etsy page in 2023, sales came in at a trickle.