The COVID-19 pandemic’s impacts on the 2020 college football season included all manner of changes to head coaches’ bonus plans. However, incentives are back in full force — and in a big way ...

At Super Bowl 2022, the NFL, Rams and Bengals will rake in money. Cheerleaders will get pennies.

College football conferences will get a record take of about $170 million from this year's bowl games, including a new high of $24.7 million for the five conferences that don't get automatic bids ...

Bowl Subdivision public school head football coaches so far have combined to claim nearly $10.2 million in bonuses. ... Pair of Big 12 head coaches rake in big bonuses ahead of conference title game.

The Super Bowl rakes in millions of dollars each year from brands promoting their products. Major advertisers have historically spent big bucks on X, formerly Twitter, ahead of the big game.

However, considering the fact that the Super Bowl rakes in around $1 billion on average, you'd think they'd pay more than they're making on a drink. According to the outlet, most fast food ...

For the first time, Illinois residents were able to bet legally on the Super Bowl, and the state raked in more than $1 million in tax revenue thanks to the game.

$50,000: Improved bowl bonus based on team being Big Ten Conference's No. 2 or No. 3 overall team $25,000: Big Ten coach of the year $125,000: Team selected to play in CFP non-semifinal ...