Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to ...

It was not a tranquil time. People argued with their friends about the very basics of reality. Spouses vehemently disagreed.

It was the dress that rocked the internet back in 2015, sparking the viral debate: Is it gold and white or black and blue? On ...

Everyone remembers the moment they were asked and answered this iconic question in 2015: “What color is this dress?” ...

It's been 10 years since the internet argued over whether a striped dress was blue and black or white and gold - and the Today show is trying to settle the debate once and for all. The series' hosts ...

WASHINGTON — It was a debate that captured the internet's attention and caused division worldwide: "The dress." Was it white and gold or black and blue? The infamous photo posted on Tumblr in February ...

While the dress is physically black and blue, a poorly lit photo sparked intense debate across the internet 10 years ago with some seeing it as white and gold.

Millions joined in on the viral debate about the color of this $77 lace dress, made by British retailer Roman Originals. Some saw it as blue and black while others saw it as white and gold.

Perhaps surprisingly, 70% of people who posted about the dress initially saw it as gold and white, not its true blue and black, according to Roman. "A decade ago, 'The Dress' broke the internet ...