Blue Ocean Strategy is a business strategy framework developed by W. Chan Kim and Renée Mauborgne that focuses on creating ...
Developed by INSEAD Professors of Strategy W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy provides theoretical and scientific contributions to the fields of strategy and management that ...
Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD. She is also the Co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. She is the ...
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