The name Betty was chosen because it seemed friendly. The Crocker came from a retired executive. It all seemed to fit, and ...

The name Betty Crocker has become synonymous with baking, from the cookbooks and frosting tubs ... familiarly called "Big Red," delivered approachable recipes and advice to the regular home ...

1—Here's a name familiar to anyone who has ever stepped into a kitchen, puzzled over a recipe or wanted ... days and her classic, red "Betty Crocker's Picture Cookbook," but I was made even ...