Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Here are five such common segmentation mistakes, along with tips on how to avoid them. Mistake 1: Relying on the Obvious Too many companies get stuck in mainly looking at demographics, stated needs, ...

Clear, detailed reports provide clients with a deeper understanding of customer behavior, allowing them to preemptively ... Tailored Customer Segmentation and Engagement Customer segmentation is key ...

Finally, Segment acts as a CDP that uses AI to organize and activate data for precise targeting. These tools not only refine segmentation but also enable marketers to deliver highly personalized ...

A vital component of this shift is using first-party data, allowing brands to create highly relevant campaigns based on ...

Snappy Kraken, the martech innovator powering smarter marketing for financial advisory firms of all sizes, today announced ...

Q: How is AI transforming market segmentation and targeting in the workers’ compensation insurance industry? Devidas: AI is ...

In ecommerce, email campaigns are a powerful tool for converting subscribers into loyal customers. With the right strategy, ...

The autonomy revolution is progressing. Helm.ai's unsupervised learning and generative AI approach offers scalability, ...

This enabled on-site personalization, audience segmentation, journey analytics, and A/B testing, allowing real-time learning ...