An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by ...

In an imaginative blend of fiction and reality, Sainsbury’s has released its much-anticipated Christmas advert for 2024, ...

This year, it features an appearance by beloved Roald Dahl character the BFG, who enlists the help of a real Sainsbury’s food services assistant, who plays Sophie in the advert, to source his ...

Supermarket giant Sainsbury's has finally released their Christmas TV advert for 2024, and it features two old friends who ...