Being resourceful in NGO advertising: Lessons from the field
NGOs must leverage their strengths in order to keep up with advertising goals. Here's what marketing teams for non-profit ...
Santa Claus dies: The viral social media campaign that seeks to raise awareness of a healthy lifestyle
A recent advertising campaign by the kombucha brand Komvida on social media is generating a lot of controversy. Through its ...
MM&M1d
Georgia on my mind: Atlanta Falcons, UGA team with Ad Council for new PSA
The 30-second spot features Falcons running back Bijan Robinson and head coach Raheem Morris as well as three UGA players: safety Malaki Starks, linebacker Jalon Walker and defensive back Dan Jackson.
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Corcept shows how excess cortisol might be pulling the strings in Cushing syndrome awareness campaign
Over a decade into selling Korlym to treat endogenous hypercortisolism, also known as Cushing syndrome, Corcept Therapeutics ...
Onlymyhealth13d
Why Is "Use Dipper At Night" Written On The Back Of Indian Trucks? Everything You Need To Know About This AIDS Ad Campaign
Tata Motors in collaboration with the TCI Foundation adopted the widely recognised phrase “Use Dipper at Night” to launch a creative initiative aimed at promoting safe sex among truck drivers Read ahe ...