In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...

The app logo - which appears on smartphones and tablets - previously showed a graphic of a shopping trolley. The new design appears to be based on a brown Amazon parcel, with the company's ...

Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead, it's a river (or road) leading into an A. This image lasted until 2000, but it's strange that Amazon's logo didn't ...

Bruce came along with his wife and somebody in the room asked if he would volunteer to design us a logo." Mr Duckworth said the Amazon logo, designed in 1998, was now "one of the five or six most ...

Amazon's original logo lacks the subtlety of its current "A to Z" design. Instead, it's a road leading into an A. This image lasted until 2,000, but it's strange that Amazon's logo didn't depict ...