For more on logos, see our best logos list or series on logo histories and for how the retailer can help you save money, see our Apple Amazon Prime Day deals page. Amazon first opened its virtual ...

The offending logo (left) and the revised version ... following customer feedback. Amazon told BBC News the first icon had been trialled in a few countries before the change had been made.

Graphic designer Bruce Duckworth has worked with some of the world's biggest brands An award-winning designer behind Amazon's famous smile logo has lent ... so this is the first record of the ...