As the millennium approached, Amazon's aspirations grew beyond books - and it turned back to its original agency Turner Duckworth to evolve its now ubiquitous logo design to its final state.
The offending logo (left) and the revised version (right" Amazon has quickly changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler.
This image lasted until 2,000, but it's strange that Amazon's logo didn't depict its main product at the time, books. That stands in contrast with... Best Buy launched in 1966 under the name ...