Kristi Noem's no stranger to Western clothing, reaching into her cowboy hat collection for rodeos, celebrity meetings, and ...

A Black entrepreneur launched her cowboy hat brand just moths before Beyoncé announced her tour.

Preparations for the show pushed people out of their comfort zones — into new stores, new communities, a new style of dress, and in some cases, to visit new cities.

Hailey Bieber is making a case for a new beachy accessory: Cowboy hats. She paired the style with a matching black bikini, gold jewelry, and a bolero cover-up.

Photo gallery shows how concertgoers in Atlanta reimagined traditional American symbols to make them their own.

Beyoncé's Cowboy Carter tour is captivating audiences during its U.S. leg, and both the feedback and the audience's looks have been banging.

Vanessa Bryant reveals entire all-black cowboy fit for Beyoncé concert in close-up The widow of Kobe Bryant rocked a next-level “Cowboy Carter” look that she fully revealed.

Cowboy and western culture have evolved significantly over the years, and it feels like Beyoncé is showcasing what it means to her and it’s history. What does cowboy culture mean to you?

Beyoncé brought high-fashion and western wear to the stage during her "Cowboy Carter" tour, and her looks seemed to serve a higher purpose at times.

Beyonce's Cowboy Carter tour has officially kicked off. Some fans are going all out to capture the tour's Western fashion aesthetic.

One Beyoncé fan and Black business owner says she hopes fans start to incorporate her cowboy hats into their everyday wardrobes.